Old Spice “Make Your Mane Mantastic”
Old Spice was ready to take a burly swan dive into the men’s hair care category, and wanted to reach their target where they were likely to be – on their phones.
Help lovers of all things Old Spice to "Make Your Mane Mantastic," an interactive app hosted by Target that allowed shoppers to add Old Spice-y stuff to their selfie and share out for savings.
I led concept, copy, social posts, and helped with app development using third party developers. The work also extended into Target’s ecommerce platform.
Role I was the concepter and copywriter for assignment.
Date April 2014