Great Ritz Holiday Parade

We would show people that the classic taste of the RITZ Cracker pairs well with anything, especially at parties during the biggest cracker season of the year – the holidays.

Inspire with the first annual "Great Ritz Holiday Parade," a program launched during the Macy’s Day Parade that rewarded shoppers for building their own holiday floats out of RITZ icons.

Responsible for video script development and concept, story, performance direction, and voice of the legendary Bob Buttercrunch.