Sour Patch Kids Advertising

The brief:
Find a way to help people remember their love of the prankster-y ways of the Sour Patch Kids with, and to integrate with Swedish Fish where applicable.

The idea:
Use attention-getting, irreverent copy (by irreverent, that means weird) and branded design to stop candy-lovers in their tracks and get them in on the fun.

The work:
Responsible for concepting, copy, helping with retail differentiation and strategy.