Meijer Wishlist

How could we make it easy for kids to get the right gifts during the holidays? The Meijer Wishlist. A mobile/tablet/desktop experience that helped kids select categories of toys they loved, while exploring an immersive world of wonder.

The concept (in both copy and visual direction) directed Meijer’s entire holiday toy campaign; from in-store display, to print, and even broadcast.

Responsible for concept, copy, UX assistance, etc.