Alfa Romeo "The Drive You've Never Had"

This campaign had two objectives: To re-launch the Alfa Romeo brand in the U.S. after a several-decade lull, and to introduce the new flagship vehicle, the Giulia.

We created a digital-first, 360 campaign to intrigue users called the “The Drive You’ve Never Had.” The idea was quite simple. We would excite and entice by showing plenty of high-octane POV footage, literally putting the user into an experience they had never experienced.